New Product Development

We Grow Brands and Accelerate Innovation

New product developmentAfter a particular innovation engagement with Braun, our client said that what we accomplished in six weeks, would have taken their company six months to do.

Our sweet spot is creating new product concepts – and we have it down to a science.

Creating New Product Concepts

Diverse Companies like P&G, Bayer Healthcare, Chili’s and Mondelez turn to us when they want compelling new ideas that drive success. Our High-IQ Prodigy Panelists are extremely creative and bring in knowledge from outside the category to keep ideas fresh and exciting.

At ProdigyWorks, creating new product concepts is not done in an afternoon or one-day off-site session. We conduct online ideation for more than two weeks, allowing our panelists time to generate ideas, whether their inspiration hits them in the morning shower or at midnight, our proprietary online tool is always available.

Our process is extremely collaborative and our secure online portal allows us to connect our thinkers anywhere in the world, at any time. We build rich pipelines and develop successful ideas which resonate with customers and differentiate your brand from competitors.

To take ideas further we supplement online ideation with live virtual breakout out sessions. These moderated ideation sessions are incredibly productive, focusing on specific topics and allowing our top contributors additional time for live brainstorming and collaboration.

new product development

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