by Peter Fecteau | Apr 29, 2022
FINDING A CLOSER SHAVE IN UNLIKELY PLACES THE CHALLENGE Braun, a subsidiary of Procter & Gamble, is a known as the premium electric shaver for men. Offering innovative shaving technology, Braun shavers leave a perfectly smooth shave. How can the company improve... 
by Peter Fecteau | Apr 28, 2022
MAKING THE WORLD'S BIGGEST COOKIE BRAND EVEN BIGGER THE CHALLENGE ProdigyWorks was tasked to help create innovations that keep the OREO Brand fresh, magical and fun for its core consumer base. THE APPROACH We recruited a diverse combination of Prodigies including the... 
by Peter Fecteau | Apr 25, 2022
FROM CONCEPT TO COMMERCIAL SUCCESS THE CHALLENGE To build out a robust 3-5 year product innovation pipeline that leverages current brand equities while exploring new experiences and use occasions. THE APPROACH We selected an especially imaginative and creative group... 
by Peter Fecteau | Apr 24, 2022
BROADENING CHILI'S APPEAL TO MILLENIALS THE CHALLENGE Instead of embracing the Chili’s Brand, Millennials were flocking to quick-serve restaurants with fresher tasting food and healthy menu options. Chili’s turned to ProdigyWorks to help refresh their menu... 
by Peter Fecteau | Apr 23, 2022
CREATING NAMES THAT SELL THE CHALLENGE How can you create an authentically Italian-sounding name for a premium line of ready-to-drink espresso beverages? The name and positioning needed to capture a global audience of upscale, on-the-go, young men and women. THE...